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march, 2022

fri11mar3:30 pm5:00 pmUpcoming EventVirtual EventThe Economic Times | leadership Dialogue - lending the tech edge for cpg consumers3:30 pm - 5:00 pm Online


(Friday) 3:30 pm - 5:00 pm



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  • What are the new consumer trends that have emerged in the CPG Industry due to the behaviour shift brought about by the pandemic?
  • CPG Industry is seeing a shift in the supply chain from a traditional chain creation model to a value-driven model now with new-age brands embracing the D2C model. How do you think this will reshape the CPG industry? How can technology aid brands make this switch with less resistance?
  • How can data be leveraged to understand customers and personalize product offerings? How can personalized customer experience benefit the CPG industry?
  • Communication drives a great customer experience. How to build stronger relationships and build a great trust between your brands and your customer experiences?
  • Digital convenience is becoming the norm. How can technologies like AI/ML aid customer engagement in the CPG industry?
  • How do you think you can build loyalty and brand stickiness among value-driven and digitally aware customers?


  • Vivek Sharma, Chief Marketing Officer, Pidilite Industries
  • Ameya Dangi, COO, Hygienic Research Institute Private Limited (HRIPL)
  • Sheena George, Partner Technology Consulting, EY
  • Jatinder Singh, Associate VP- National Customer Services, Amway
  • Aneesh Reddy, CEO, Capillary Tech
  • Ashutosh Sinha, Senior Editor, The Economic Times (moderator)
  • Nasrin Sultana, Senior Assistant Editor, The Economic Times (moderator)



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