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february, 2021

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thu25feb6:20 pm7:40 pmVirtual EventTest - ET | Financial Marketers Summit6:20 pm - 7:40 pm Online


(Thursday) 6:20 pm - 7:40 pm



Virtual Event Details

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Registration is closed at this time.


  • Changing marketing strategies for the BFSI industry post COVID
  • Managing marketing budget during a crisis
  • Analysing customer outreach initiatives
  • Understanding the evolved, connected consumer of today
  • Creating positive experiences to increase adoption and usage frequency
  • Leveraging BI to deal with data challenges and its effective utilization
  • Leveraging an omnichannel communication strategy
  • Delivering exceptional experiences at touchpoints to create brand evangelists
  • Analysing the role of martech in orchestrating campaigns, data, and analytics
  • The impact of a CDP on a BFSI brand’s digital experience touchpoints
  • Understanding the impact of a data-lake for today’s customer-first BFSI businesses


  • Kalpana Morparia, Independent Director & Former Chairman South & South East Asia, J.P. Morgan.
  • Kirti Patil, Joint President & CTO, Kotak Mahindra Life Insurance
  • Ankit Utreja, Co-founder & CTO, WebEngage
  • Alok Bhan, Director & CMO, Max Life Insurance
  • Dharmender Narang, Chief Customer Experience Officer, IIFL
  • KV Dipu, President, Bajaj Allianz General Insurance
  • Jasneet Bachal, CMO, Yes Bank
  • Sameer Nigam, Co-founder & CEO, Phonepe
  • Keyur Dhami, VP – Customer Success, WebEngage
  • Subhash Kelkar, Chief Information & Digital Officer, ICICI Securities
  • Ratan Kesh, EVP & Head- Retail Operations and Service, Axis Bank
  • Manish Dubey, CMO, ICICI Prudential Life
  • Srinivas Jain, Executive Director & Chief of Strategy, Digital & Technology, SBI Mutual Funds
  • Sharad Saxena, CTO, Bank of Baroda
  • Apoorv Sood, Vice President, Global Business & Partnerships, WebEngage
  • Avlesh Singh, Co-founder & CEO, WebEngage



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