february, 2021
thu18feb10:00 am1:00 pmRecorded WebinarET | Financial Marketers Summit10:00 am - 1:00 pm Online
Time
(Thursday) 10:00 am - 1:00 pm
Location
Online
Topic
- Changing marketing strategies for the BFSI industry post COVID
- Managing marketing budget during a crisis
- Analysing customer outreach initiatives
- Understanding the evolved, connected consumer of today
- Creating positive experiences to increase adoption and usage frequency
- Leveraging BI to deal with data challenges and its effective utilization
- Leveraging an omnichannel communication strategy
- Delivering exceptional experiences at touchpoints to create brand evangelists
- Analysing the role of martech in orchestrating campaigns, data, and analytics
- The impact of a CDP on a BFSI brand’s digital experience touchpoints
- Understanding the impact of a data-lake for today’s customer-first BFSI businesses
Speakers
- Kalpana Morparia, Independent Director & Former Chairman South & South East Asia, J.P. Morgan.
- Kirti Patil, Joint President & CTO, Kotak Mahindra Life Insurance
- Ankit Utreja, Co-founder & CTO, WebEngage
- Aalok Bhan, Director & CMO, Max Life Insurance
- Dharmender Narang, Chief Customer Experience Officer, IIFL
- KV Dipu, President, Bajaj Allianz General Insurance
- Jasneet Bachal, CMO, Yes Bank
- Sameer Nigam, Co-founder & CEO, Phonepe
- Keyur Dhami, VP – Customer Success, WebEngage
- Subhash Kelkar, Chief Information & Digital Officer, ICICI Securities
- Ratan Kesh, EVP & Head- Retail Operations and Service, Axis Bank
- Manish Dubey, CMO, ICICI Prudential Life
- Srinivas Jain, Executive Director & Chief of Strategy, Digital & Technology, SBI Mutual Funds
- Sharad Saxena, CTO, Bank of Baroda
- Apoorv Sood, Vice President, Global Business & Partnerships, WebEngage
- Avlesh Singh, Co-founder & CEO, WebEngage
- Subramanyam Iyer, Senior Vice President and Head – Customer Experience, DBS Bank India