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ET-Exotel | Reimagining Customer Communication for the Financial Services Industry

June 18, 2021 3:30PM

june, 2021

Financial services companies often find it difficult to understand and anticipate the unique needs of their customers, who are becoming increasingly selective and demanding. Plus, the emergence of web, mobile and social media is challenging the frontiers of existing models of customer communications, management and personalisation. Gartner estimates $11 billion IT spend in the financial services industry in 2020. How much of this has been used to harness customer information and proactively deliver experiences, without being intrusive, is the real question. To tap the 700 million internet users of the country, the financial services industry must get its customer communication models right.

Key Talking Points

  • Impact of the pandemic on financial services companies’ communication strategy and channel strategy.
  • Infrastructure – the shift to cloud – challenges and strategies.
  • Proliferation of new channels for customer communication.
  • How companies can ensure seamless customer experience across multiple customer touchpoints.
  • Balancing data privacy and personalised marketing/sales strategy.
  • Need for financial services sector to significantly increase technology spend.
  • Monitoring models for communication between the organisation and its customer


03:30 PM Introduction by The Economic Times
03:35 PM Welcome address by Shivakumar Ganesan, Co-Founder & CEO, Exotel
03:45 PM  Live panel discussion, moderated by The Economic Times
04:55 PM Vote of Thanks by Gayatri Krishnamurthy, Director of Marketing, Exotel
05:00 PM End of programme

18jun3:30 pm5:00 pmUpcoming EventVirtual EventReimagining Customer Communication for the Financial Services Industry3:30 pm - 5:00 pm Online

GroupExotel blur
Powering 4.5 billion calls annually, Exotel is Asia’s largest cloud-based customer communication platform. Set on a mission to move enterprise communication to the cloud, Exotel's world-class solution powers calls & SMS for over 4000 businesses including leading players in the BFSI & NBFC sectors.

With an unwavering focus on security, Exotel replaces traditional systems like EPABX and allows businesses to use world-class APIs to build a reliable communication system.

More information is available at www.exotel.com.



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